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In this day and age, businesses must be onboard with digital marketing to stay competitive and give customers what they want. Having a website or an advertisement in the yellow pages doesn't cut it anymore. Your competition is active online, it's time for you to be as well. At SHIFT Digital, we develop custom strategies based on the very latest in digital trends and technology. These custom strategies focus on increasing the reach and visibility of your business online while also establishing long lasting relationships with your customers through the use of social media.

Winnow offers full digital marketing services, including SEO, PPC, Social Media, Content Development, tracking & analytics video marketing, and branding. Winnow Digital Marketing has an impressive track record in the marketing technology industry.

I was surprised at the advice the "old guy" on the panel, Jay Goltz of The Goltz Group, gave to this business owner. He essentially said to hand over the social media tasks for your business to a college intern, and seemed to imply that using social media for marketing is a waste of this business owner's time. Judging by his own website and social media presence (or lack thereof), he has taken his own advice.

Some people think that creating an email marketing strategy is a thing of the past. Nothing could be further from the truth! Email marketing strategies are alive and well, and yes, they're still one of the most effective forms of permission based marketing around.

Social media marketers come a dime a billion these days and you must differentiate yourself. Or die trying!

Not sure if you're operating under a bad logo? Ask your loyal customers, employees and friends to honestly weigh in on it then contact SHIFT Digital for an assessment.

At SHIFT Digital, we work with clients on a case by case basis to determine which platform is right for you.

At SHIFT Digital, we make it easy to access, modify and interpret your data with our database solutions. Our developers work with you to create a solution that can streamline your data and grow with your business.

Content marketing basically means creating and publishing interesting content that attracts your target audience and positions your business to be discovered by potential customers. This content can be audio, video, photos, articles, newsletters, webinars, etc. Content marketing can achieve many goals, including increased brand awareness, establishing an authoritative presence in an industry, increasing sales, and improving customer loyalty.

Has your business started using social media, but you aren't seeing results? Here are 10 things your company might be doing wrong when it comes to social media.

More and more businesses are focusing on web design when it comes to marketing and business development.

The Shift Digital team is on the leading edge of digital marketing, providing our clients with a wide range of tactics and customized strategy.

This is your guide to social media community creation and management bliss. First things first. You've created a branded Twitter account, an engaging Facebook page and penned multiple blog posts. You're feeling pretty great about all your social media activity, but have you thought about the other side of the equation i.e. the social community you're hoping to engage with? Creating and managing an online community is one of the most rewarding aspects of social business development. It involved building and managing a group of like-minded individuals around a brand or cause to achieve your marketing and business development goals.

Much has been made of new digital marketing strategies like social media and SEO, but what about the old tried and true method of email marketing? Does it still work? The short answer is: YES!

Pubcon is widely regarded as one of the best social media & search conferences worldwide. This year, it's being held in beautiful Las Vegas, Nevada.

You wouldn't go into any business endeavor without a well thought out plan ahead of time, so why would social media be any different?

Social media had given way to a whole new set of opportunities for businesses and also a new set of challenges.

There is a lot of buzz going around about Gini Dietrich and Geoff Livingston's new book Marketing In The Round. I am here to set the story straight, and to tell you why you don't need to read this new marketing book.

Keyword analysis is an integral part of creating your digital marketing strategy. It involves researching and determining which keywords are used when people find your website. There are a variety of tools available, including Google Adwords, that can be used as part of a keyword analysis.

If you've read any literature on marketing you've most likely heard the term "target audience" a.k.a. the group of people that would find your product or service the most appealing. But how do you identify who your target audience is? The answer is in Persona Development.